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Audience Strategy & Operations Analyst

Lake Buena Vista, FL 32830

Posted: 02/12/2024 Job Number: 21321833

Job Description

P-OCE-03
Audiance Strategy & Operations Analyst - Customer Engagement
Lake Buena Vista, FL
Basic Qualifications
Experience with or exposure to a Marketing team within a large, matrix organization
Experience with or exposure to audience targeting & segmentation strategies and customer journey mapping
Experience using data and insights from multiple sources to provide actionable recommendations
Experience translating insights and recommendations into presentations for various stakeholders
Knowledge of or exposure to Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
Knowledge of or exposure to Data Analysis and Manipulation Tools ( Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)

Preferred Qualifications
Experience working in Salesforce Marketing Cloud
Required Education: BA or equivalent work experience

Description/Comment:
The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touch points by using data and tools to bring marketing to life.
We lead consumer analytics, business intelligence, and audience strategy for 1: 1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will:
  • Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests
  • Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used
  • Manually pull data to feed various dashboards and curate data for insight requests
  • Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations
  • Provide ongoing match rate reporting to help monitor health of first party data audiences in digital activation platforms

Hours: 8: 00am to 5: 00pm
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