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Marketing Analyst

San Francisco, CA 94107

Posted: 03/13/2024 Job Number: 21476519

Job Description


P-CSD-001

Hiring Marketing Analyst to collaborate with our Marketing team. You will support the Product and Brand Marketing team, concentrating on strategic insights and campaign design and measurement.

Your role involves navigating the Marketing and Product realms to understand how marketing efforts influence business outcomes, utilizing data to shape product engagement and customer behavior. The ideal candidate possesses a background in analytics and prior experience leveraging data and insights to develop strategy, measure marketing campaign performance, and assess business performance.

Responsibilities:
  • Conduct research and present insights to guide decision-making across the marketing organization, including prioritization across campaigns, optimization of strategies, and target audiences.
  • Design experiments to test hypotheses and analyze to measure business impact.
  • Define, measure, and track key marketing metrics over time, occasionally performing deep dives to understand what drives changes in metrics.
  • Translate insights into a cohesive narrative and present technical information to non-technical stakeholders.
  • Collaborate with Marketing, Product, Science, and Lines of Business to ensure analyses are robust and primed to have a direct impact on marketing planning.
 
Requirements:
  • Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields.
  • 3+ years of experience in strategy, research, consulting, or marketing at a tech, media, or financial services company;marketing or advertising experience is a plus (but not required).
  • Proficiency in SQL - able to write structured and efficient queries on large data sets.
  • Experience with A/B testing.
  • Demonstrated data analysis and problem-solving skills.
  • Strong business writing, presentation building & delivery, executive briefing skills.
  • Ability to build relationships with cross-functional stakeholders and drive shared outcomes.
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